读万卷书，行万里路。本版推出“战略管理好书推荐”活动。

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我们将对符合要求的参与者给与大力度的奖励！感谢大家的支持！

推荐形式和内容如下：

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自己支持一下自己。我从本版已经发布的帖子中挑选了几本值得大家一看的好书：

1、书名：《战略过程——概念、情境、案例》

   作者：亨利.明茨伯格

   版次：第四版英文影印版（本书应该是经过编辑的）

   格式：pdf

   上传者：sdliziqing

   站内网址：http://www.pinggu.org/bbs/dispbbs.asp?BoardID=94&ID=316095&replyID=&skin=1

   推荐理由：略

   不足：内有广告

   备注：免费分享

2、书名：《战略管理》中文版（斯坦福大学商学院的研究生教材）

   作者：卡波萨罗纳、安德里斯贝帕德、乔埃波多尼  

   上传者：wangxiaohuilzg

   站内地址：http://www.pinggu.org/bbs/dispbbs.asp?BoardID=94&ID=300063&replyID=&skin=1

   格式：word（381页）

   下载价格：1金币

   简要目录

    第1章  导    论... 1

    第2章  经营战略... 17

    第3章  竞争优势... 35

    第4章  内部环境：组织设计... 57

    第5章  组织与竞争优势... 83

    第6章  外部环境：产业分析... 108

    第7章  竞争谱系和利基市场... 135

    第8章  集中市场上的竞争... 169

    第9章  进入和在位优势... 198

    第10章 基于价值链的价值创造和获取... 221

    第11章 变化环境下的战略管理... 250

    第12章  需求方收益递增市场中的战略... 283

    第13章 全球化和战略... 306

    第14章   公司战略：多样化公司的价值与管理... 326

    第15章  战略过程... 351

3、书名：ECONOMIC FOUNDATIONS OF STRATEGY（战略管理的经济基础）

   作者：JOSEPH T. MAHONEY

   上传者：flamingstone

   格式：PDF（330页）

   站内下载地址：http://www.pinggu.org/bbs/dispbbs.asp?oardID=94&ID=312740&replyID=&skin=1  

   备注：免费共享

   Table of Contents:
    Editor’s Introduction pp. 004 - 005
    Foreword pp. 006 - 008
    Preface p. 009
    Overview pp. 010 - 011
   Chapter 1 Behavioral Theory of the Firm pp. 012 - 014
    • Barnard (1938) pp. 015 - 019
    • Simon (1947) pp. 020 - 041
    • March and Simon (1958) pp. 042 - 057
    • Cyert and March (1963) pp. 058 - 065
     Application: Cuban Missile Crisis pp. 066 - 067
    • Simon (1982) pp. 068 - 085
   Chapter 2 Transaction Costs Theory pp. 086 - 088
    • Arrow (1974) pp. 089 - 105
    • Coase (1988) pp. 106 - 109
     Application: The Fable of the Bees p. 110
    • Williamson (1975) pp. 111 - 131
    • Williamson (1985) pp. 132 - 144
     Application: Aerospace Industry p. 145
    • Williamson (1996) pp. 146 - 154
     Appendix: Mutual (Sunk-cost Commitment) pp. 155 - 157
   Chapter 3 Property Rights Theory pp. 158 - 160
    • Libecap (1989) pp. 161 - 171
    • North (1990) pp. 172 - 179
    • Barzel (1989) pp. 180 - 182
    • Eggertsson (1990) pp. 183 - 186
    • Hart (1995) pp. 187 - 197
     Application: Automobile Industry pp. 198 - 199
   Chapter 4 Agency Theory pp. 200 – 205
    • Berle and Means (1932) pp. 206 - 208
    • Pratt and Zeckhauser (1985) pp. 209 - 214
    • Arrow (1985) pp. 215 - 221
     Application: Oil and Gas Industry pp. 222 - 223
    • Appendix: Levinthal (1988) pp. 224 - 233
    • Appendix: Jensen and Meckling (1976) pp. 234- 236
   Chapter 5 Resource-based/Dynamic Capabilities pp. 237 - 239
    • Penrose (1959) pp. 240 - 252
    • Chandler (1990) pp. 253 - 259
    • Itami and Roehl (1987) pp. 260 - 262
    • Nelson and Winter (1982) pp. 263 – 276
     Applications: RBV and Dynamic Capabilities pp. 277 - 286
    • Trigeorgis (1997) pp. 287 - 295
     Applications: Real Options pp. 296 - 298
   Chapter 6 The Theoretic Building Blocks of Organizational Economics pp. 299 - 306
   References: pp. 307 – 329

   Biographical Sketch: p. 330

4、《哈佛商业评论》精粹译丛-公司战略

     作者：戴维. J. 科林斯等

     译校：北京新华信商业风险管理有限责任公司

      出版单位：中国人民大学出版社、哈佛商学院出版社

      出版时间：2001

      上传者：shirleysui

      格式：pdf（246页）

      站内下载地址：http://www.pinggu.org/bbs/b94i275634p1.html 

      备注：共8篇文章 

     不足：影印效果较差，不是很清晰

 抛砖引玉，请大家批评指正！

       感谢楼主开展此项活动，我也来凑凑热闹！

     书名：中国企业如何定战略--兼论麦肯锡战略之误

     作者：迈克尔•波特 杰克•特劳特

     译者：邓德隆 陈奇峰 火华强

     出版：《企业战略高峰论丛》

     主编：特劳特(中国)战略定位咨询公司

     目录
     一、什么是战略
        1、运营效益不等于战略 
        2、战略：有赖于独特的运营活动
        3、可持续的战略定位需做取舍
        4、配称推动竞争优势和可持续性
        5、重新发现战略附 定位：摩根士丹利所推崇的商业战略思想

     二、论麦肯锡战略之误
        1、麦肯锡战略的本质：以运营效益代战略
            附文：战略是为了创建一个价值独特的定位
        2、麦肯锡战略方法之误：标杆法治标伤本
            附文：围绕差异化定位建立战略配称
        3、麦肯锡战略工具的隐患：三层面发展模型四重受挫
            附文：既有定位决定战略发展
        4、麦肯锡对竞争基本单位的错设：以企业为竞争单位无法有效创造顾客
             附文：以打造产品品牌为战略任务
      三、定位的来源与发展：四种战略形式
         1、进攻战
         2、侧翼战
         3、游击战
         4、防御战

     格式：pdf（96页）

     上传者：niujohnson（免费）

      站内下载地址：http://www.pinggu.org/bbs/dispbbs.asp?BoardID=94&ID=306899&replyID=&skin=1

     推荐理由：大师之作，理论和实践相结合，很好的案例分析和理论探讨，符合我们所提倡的“顶天立地”。

书名：Trout on Strategy—Capturing Mindshare, Conquering Markets

作者：Jack Trout

出版：MCGRAW-HILL

出版时间：2004

目录：
    Preface
    Chapter 1 - Strategy Is All About Survival
    Chapter 2 - Strategy Is All about Perceptions
    Chapter 3 - Strategy Is All about Being Different
    Chapter 4 - Strategy Is All about Competition
    Chapter 5 - Strategy Is All about Specialization
    Chapter 6 - Strategy Is All about Simplicity
    Chapter 7 - Strategy Is All about Leadership
    Chapter 8 - Strategy Is All about Reality

上传者：zhujilin（收费3金）

站内下载地址：http://www.pinggu.org/bbs/dispbbs.asp?BoardID=94&ID=307673&replyID=&skin=1

格式：pdf（68页）

推荐理由：英文原版，大师之作（杰克·特劳特是定位之父，被摩根士丹利推崇为高于迈克尔·波特的战略家），篇幅不长。

附：

Preface
It’s been a long journey.
Starting at General Electric and winding through hundreds of companies in the United
States and all over the globe, I’ve had the rare opportunity to understand what makes up
success or failure in business.
These observations have been carefully catalogued and presented in 10 books and
endless lectures to thousands of business people in every corner of the world.
What I’ve learned over and over again is that success isn’t about having the right people,
the right attitude, the right tools, the right role models, or the right organization. They all
help, but they don’t put you over the top.
It’s all about having the right strategy.
That’s because strategy sets the competitive direction, strategy dictates product planning,
strategy tells you how to communicate internally and externally, strategy tells you on what
to focus.
That’s why it is so important to understand what strategy is all about. The better you
understand strategy, the better you’ll be able to select the right strategy for success. And,
conversely, the better you’ll be able to avoid the big trouble it’s easy to encounter in our
era of killer competition.
There has been no shortage of advice on this subject. In the past 30 years there have
been 21,955 books written about strategic planning and marketing. One author will talk
about sustainable competitive advantage. Another will announce that this idea is on its
way out. One author talks about the importance of case studies. Another says that case
studies shouldn’t decide your strategy. And of course there is no end to jargon, such as
dynamic advantage, conjoint analysis, competitive dynamics, coevolution, and my
favorite, sustainable competitive dis advan tage. All of this generates nothing but
confusion.
But what makes things far worse is the fact that there are those who would say that
strategy is one thing and marketing is another. But the truth is that they must be combined
if you are to be successful. Marketing is what drives a business. And a great business
strategy without proper marketing will often fail in a highly competitive world. To better
understand this, consider the following example:
A small software company has come up with a better way to conduct project management.
It uses a different methodology that deals with the uncertainties that surround most
projects. One could say this company has a competitive advantage strategy with a
superior product. All management has to do is hand the product to the marketing
department staff and instruct them to tell the world about this wonderful software and why
it is better. This approach would fail.
The problem is that this company has two very large, established competitors, as well as
a number of smaller ones. They will quickly attack this smaller company and attempt to
exclude it from the game. Their strategy will be to make their customers nervous about
turning their project management over to an unknown. To get into the game, this
company must come up with a marketing program that positions its new software as “The
next gen eration of project management software.” Everything the company does must
drive this idea into the minds of its customers. It is establishing this “next generation”
perception that will be the key to its success or failure. This will offset the natural concerns
of dealing with an unknown. At the same time, no one wants to buy what is perceived to
be an obsolete product.
As you can see by this example, the next-generation marketing of this improved software
exploited a basic positioning principle that states that it is better to be first than to be
better. The marketing is driving the business strategy. Thus my definition of strategy:
What makes you unique and what is the best way to put that difference into the minds of
your customers and prospects.
In this example, the new form of software that dealt with uncertainties was unique. The
next-generation concept was the best way into the minds in the marketplace.
While I have written endlessly about success and failure, I’ve never focused on what the
essence of good strategy is all about. So I went back and extracted from my many books
the key guidelines to doing the right thing. Unlike my usual fare, there are a few examples
but no detailed case histories in these extracts. There are mostly the important principles
to follow.
It’s a short course on what I’ve learned about strategy in my long journey through the
business world.
Jack Trout

[1] 《营销战略与竞争定位》（第3版），格雷厄姆—胡利，约翰. 桑德斯，奈杰尔. 皮尔西 著，楼尊 译，中国人民大学出版社

[2] 《营销战略》，罗伯特. J. 多兰（Robert J. Dolan）， 戴维. 格仑. 米克（David Glen Mick）， 苏珊. 多布克（Susan Dobscha） 著，吕一林 王剑 译，中国人民大学出版社

[3] 《战略管理——创建竞争优势》，[美]格里高利. G . 戴斯 G . T . 拉普金 著，邱琼 留辉峰 译，中国财政经济出版社

[4] 《平衡计分卡——化战略为行动》，罗伯特. 卡普兰 大卫. 诺顿 著，刘俊勇 孙薇 译，王化成 译校，广东省出版集团

[5] 《战略管理——制定、执行及动态环境控制》，[美]阿比斯. F . 阿克哈法吉 著，张春萍 解淑青 译，经济管理出版社

[6] 《大师论战略》，[英]托尼. 格伦迪 著，王磊 原磊 译，邱伟立 审定，华夏出版社

[7] 《什么是战略》，杰克. 特劳特（Jack Trout）著，中国财政经济出版社

[8] 《企业战略》，[英]理查德. 科克 著，中国大百科全书出版社

[9] 《战略管理》，约翰. 米德尔顿 鲍勃. 戈尔斯基 著，王啸 译，华夏出版社

[10] 《企业行为管理——实用战略手册》，[美] M. 阿姆斯特郎 著，麻晓蓉 译，西南财经大学出版社

[11] 《战略与业绩——在全球市场上获得竞争优势》，[英]阿比. 戈巴戴安 尼古拉斯.奥里 戴维. 加利尔 霍华德. 文尼 等编，经济管理出版社

[12] 《突破式战略管理》，[日本]名古屋QS研究会 编著，向秋 译，经济管理出版社

[13] 《精确战略十二步》，阿伦. S . 科乐蓝 阿尔伯特. V . 布如诺 著，石晓军 译，企业管理出版社

[14] 《精通战略——企业战略前沿问题》，芝加歌大学商学院 欧洲管理学院 密歇根大学商学院 牛津大学塞德商学院 联合编著，北京大学出版社

[15] 《战略与竞争分析——商业竞争分析的方法与技巧》，（加）克雷格. 弗莱舍（Craig S. Fleisher） （澳）芭贝特. 本苏桑（Babette E. Bensoussan）著，王俊杰 沈峰 杨斌 等译，清华大学出版社

这是中南财经政法大学图书馆关于战略管理的好书,本人没有,似乎论坛也没有,由于太多,还没打完,等有时间再补上.

《国家竞争优势》

迈克尔。波特著

华夏出版社

2002年一月第一版

有电子版，可是新手，不会上传资料，只好介绍书名了

————

感谢参与！已奖励！如楼下所说，站内已有好多这本书的下载。多谢！

                                                                                               penguin0606

我晕,这本书免费的到处都是,你就不用传了

2008年第2期的 哈佛商业评论 中文版，是一个 战略与领导力 专辑，有不少值得看的文章。但是网上找不到电子版。

仅是友情推荐，却不能提供，遗憾。

———————————————

同样感谢参与！已奖励！                                                           penguin0606

我晕倒，不是有战略字眼的书就是战略管理的好书。没有战略字眼的书不一定就不是战略管理的好书。

推荐一本横断面研究的好书“万历十五年”。

_________

感谢参与，已奖励！能否提供“万历十五年”更详细的说明和介绍？

                                                                                                                     penguin0606