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We have updated our proprietary database of
revenue exposure. Today we publish the sixth edition
of our Global Exposure Guide, first published in 1997.
One of our most popular and requested products, the
Global Exposure Guide quantifies the revenue
breakdown of European companies to different
geographical regions.
European revenue exposure to Emerging Markets
has increased from 12% in 1997 to 23% now.
European companies have continued to broaden the
geographical mix of revenues, with the significance of
Emerging Markets doubling over a period of 12 years.
Also, the trend of the declining importance of the United
States has persisted. Sales from Emerging Markets are
now over 60% higher than those generated in the United
States.
European companies generate 7% of revenues
directly from government expenditure. In addition to
the geographical split, we have analysed for the first
time the breakdown of revenues generated from three
different sources – government, consumer and
corporate expenditure. Consumers account for 44% of
European revenues, government expenditure 7% and
corporate expenditure 49%. We also present the
exposure to the consumers of China, the United States
and Developed Europe.
Sensitivity of European companies to movements in
the US dollar and the oil price. Our analysts estimate
that European earnings fall by 1.5% for every 10% fall in
the US dollar, whilst earnings fall by 0.7% for a 10% for a
10% reduction in the oil price.
Stock screens to play all of these macro themes and
more. We present thematic baskets of stocks based
around 1) geographic exposure, 2) exposure to
government spending, 3) sensitivity to the dollar and 4)
sensitivity to the oil price. In addition, the unique
proprietary database allows us to create any number of
custom baskets for clients.
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