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[其他] 贝尔斯登--全球化妆品直销行业研究报告2007 [推广有奖]

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<p>Cosmetics, Household &<br/>Personal Products<br/>Direct Selling in China<br/>If Regulations Ease, Opportunity Expands  A Local Perspective<br/>􀂄 COMPREHENSIVE, VALUE-ADDED LOOK AT THE CHINESE DIRECT SELLING<br/>INDUSTRY. Since China is many global direct sellers’ most important growth<br/>market, this well-timed report examines the industry’s history, evolution, and<br/>outlook in that nation. We believe the perspective afforded by one of our team<br/>members, a Chinese citizen with years of consumer products experience in that<br/>country, adds value to our research of this topic ─ which, in any event, is based<br/>on in-market conversations and thus is entirely proprietary.<br/>􀂄 EXPECT $30 BILLION DIRECT SALES MARKET IN CHINA WITHIN FIVE YEARS.<br/>That estimate, which assumes the industry grows in the low double digits through<br/>2012, may in fact be conservative, given the fast-rising Chinese economy and<br/>recent positive changes in direct selling regulation. Even at $30 billion, we<br/>envision room for outstanding growth for the major industry players ─ for<br/>instance, Avon (rated Peer Perform), which is off to a flying start in China, could<br/>have a $750 million market in that nation in five years.<br/>􀂄 WILL THE NEW REGULATIONS BE ENFORCED? The industry’s future will<br/>depend on whether the Chinese government strictly enforces its regulation. If it<br/>does, Avon should benefit significantly. However, we expect more flexible<br/>enforcement as the industry evolves, which ─ since only a single-level<br/>compensation scheme is currently allowed in China ─ could be a major advantage<br/>for companies that have adopted a multi-level compensation business model.</p><p>Table of Contents Page<br/>Executive Summary...................................................................................................................................................5<br/>History and Evolution of Direct Selling in China ......................................................................................................6<br/>Assessing the Size of China’s Direct Selling Industry .............................................................................................10<br/>Key Issues for the Industry’s Evolution ...................................................................................................................16<br/>Emerging Trends in the China Direct Selling Industry ............................................................................................19<br/>Our Conclusions About China’s Direct Selling Industry .........................................................................................21<br/>Can Avon, Nu Skin, Amway, Mary Kay, and Herbalife All Be Winners in China? ...............................................23<br/>Avon: Off to a Promising Start. Will Good Behavior Pay Off? .......................................................................24<br/>Nu Skin: Once It Gets Going, Poised for Success in China...............................................................................37<br/>Amway: Holding On........................................................................................................................................42<br/>Herbalife: From $1 Million to $32 Million in Two Years .................................................................................48<br/>Mary Kay: As Good or Better than Avon China?.............................................................................................49<br/>Appendix .................................................................................................................................................................53</p><p></p><p> 210762.pdf (636.08 KB, 需要: 20 个论坛币) <br/></p><p></p>
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关键词:行业研究报告 行业研究 研究报告 贝尔斯登 全球化 important industry products 研究报告 history

jun0023 发表于 2008-6-4 10:38:00 |显示全部楼层 |坛友微信交流群
不是吧,全英文。

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lz,这个是07年4月撰写的报告,数据都是06年的!标题有误导性。

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superbecho 在职认证  发表于 2008-9-30 11:16:00 |显示全部楼层 |坛友微信交流群

真贵,就这样的报告还要这么高的价格……

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apollocao 发表于 2010-7-28 11:53:42 |显示全部楼层 |坛友微信交流群
先收藏了,有钱再下

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happywolf88 发表于 2010-8-10 09:17:44 |显示全部楼层 |坛友微信交流群
英文的?!

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happywolf88 发表于 2010-8-10 09:22:45 |显示全部楼层 |坛友微信交流群
年代太老了!

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lrzhcx 发表于 2010-8-10 10:45:58 |显示全部楼层 |坛友微信交流群
为啥这个便宜?

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