摩根斯坦利:出版行业手册 The Publishing Handbook
出版时间及名称】:2005
【作者】:摩根斯坦利
【文件格式】:PDF
【页数】:111
【目录或简介】:
Exhibit Introduction
1 Newspapers, Publishing, and Printing and Alternative Media Earnings Estimates.......................................................................................................................6
2 Stock Price Performance — Various Media Stocks.......................................................................................................................................................................7
3 June Quarter Preview.....................................................................................................................................................................................................................8
4 Morgan Stanley Earnings Estimates vs. First Call Consensus Estimates......................................................................................................................................9
5 US Advertising History and Forecast.....................................................................................................................................................................................10-11
6 US Economic and Interest Rate Forecast.....................................................................................................................................................................................12
Newspapers
7 Seasonality of Newspaper Index..................................................................................................................................................................................................13
8 Newspaper Advertising Revenue Breakdown by Company........................................................................................................................................................13
9 Breakdown of 2005E Revenue and EBITDA by Segment for Newspaper Companies..............................................................................................................14
10 Quarterly Newspaper Advertising Expenditures..........................................................................................................................................................................15
11 Quarterly Classified Advertising Expenditures............................................................................................................................................................................16
12 Annual Newspaper Advertising Expenditures.............................................................................................................................................................................17
13 Retail and National Newspaper Advertising Categories..............................................................................................................................................................18
14 Sequential Newspaper Advertising Index Charts.........................................................................................................................................................................19
15 Newspaper Advertising Trends — Overall..................................................................................................................................................................................20
16 Newspaper Advertising Trends — Retail....................................................................................................................................................................................21
17 Newspaper Advertising Trends — National................................................................................................................................................................................22
18 Newspaper Advertising Trends — Classified..............................................................................................................................................................................23
19 Newspaper Advertising Trends — Classified Details..................................................................................................................................................................24
20 Metro Trends — Ranking of 25 Cities Based on Economic Metrics..........................................................................................................................................25
21 Metro Trends — Year-over-Year Changes in Economic Metrics...............................................................................................................................................26
22 Gross Metro Product Map............................................................................................................................................................................................................
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